Dutch Student Orchestra
Ecstasy, International Tour, 2020
Since 1952, the Dutch Student Orchestra (NSO) has been annually composed of young people who, in addition to their studies, are involved in classical music at a high level. After an intense rehearsal period, the orchestra goes on an extensive, continuous international tour through the Netherlands and abroad. For its 68th edition, we designed a brand new visual identity, campaign and all associated visual components.
Classical music often appeals to an older target audience, partly because of the designs associated with it. Reaching a younger target audience therefore remains an annual challenge for the NSO.
Since the visual identity of the NSO changes every year, we saw the opportunity to approach the designs in a more experimental way for this edition. We've pulled the design out of the (t)rusted frames and brought it to the year 2020. Modern use of color and typography focuses on a younger target audience, but doesn't lose sight of the older generation. The essence of the NSO, stronger than ever.
